The UN Ad Campaign Used Google Suggestions That Show What Internet Thinks of Women To Raise Awareness
The United Nations have invigorated the ad campaign to spread awareness about the protection of rights of women across the globe by using Google suggestions that show what really people think of the women. The famous Ad agency Ogilvy & Mathers utilized 4 women portraits whose mouths shown sealed with Google Search's Auto Complete suggested terms that were there to be opted for to perfect the search. Normally, the suggestions on Google to be based on the search queries put before by the users. The searched queries surfaced the fact what this male dominated society considered women to be incapable of or capable and also to restrict their rights to everything else that they could otherwise have a legitimate right to.